Our Best Nicotine Pouches: 2024
Nicotine pouches are, without a doubt, the future of nicotine consumption as a smoke-free, hands-free and hassle-free alternative to cigarettes.
Whether you’ve experimented with a few different flavors and strengths before or are completely open-minded about what’s out there in the nicotine pouch space, this review should help you narrow down the top nicotine pouches according to our Northerner community. It may even serve as a starting point for exploring other brands if you’re looking to mix up your nicotine routine!
Which Brand Has the Best Nicotine Pouches?
There’s been a huge amount of growth in the number of nicotine pouches on the market over the last couple of years, and we understand it can be hard to keep up with it all. Plus, once you’ve found a product you like, most people tend to stick with it. (If the pouch ain't broke, don’t fix it – right?)
But for anyone looking to try something new, we thought it would help to know what the best nicotine pouches are on the market right now. The numbers don’t lie, so we’ve taken a data-driven approach to see what our customers have been ordering most over the last 12 months and come up with this definitive list.
Is your go-to nicotine pouch one of our top products? Or are you curious to try one of the brands we stock, but not sure which flavor to start with? Let’s unpack it all here!
Top 9 Nicotine Pouch Brands
1. ZYN
Strengths: 3mg / 6mg
Flavors: 10 (including Citrus, Coffee, Cinnamon, Cool Mint, Peppermint, Spearmint, Wintergreen, Menthol and 2 unflavored varieties – Chill and Smooth)
Pouch Longevity: 60 minutes
Number of Pouches Per Can: 15
If you’ve been using nicotine pouches for a while, ZYN should be a familiar brand to you by now as the most popular nicotine pouches sold on Northerner (and in the US at large). Known for their high quality all-white pouches and tobacco leaf-free nicotine, ZYN are considered mint specialists with half of their entire flavor range comprised of minty or menthol-based flavors. It comes as no surprise then that their 2 bestselling pouches are Wintergreen and Spearmint.
2. ON!
Strengths: 2mg / 4mg / 8mg
Flavors: 7 (including Citrus, Cinnamon, Mint, Berry, Wintergreen, Coffee and Original)
Pouch Longevity: 20-30 minutes
Number of Pouches Per Pack: 20
What makes On! so special (aside from their distinctive rectangular packaging) is the amount of choice you have when it comes to strength. You’ll find 3 different options – starting at 2mg per pouch, then 4mg, all the way up to 8mg. On! really caters for a lot of preferences here if you want a Less Intense, Regular or Strong experience. But what are their best nicotine pouches? Wintergreen and Mint have come out on top again, proving to be some of the most in demand flavors in the US.
3. Rogue
Strengths: 3mg / 6mg
Flavors: 12 (including Peppermint, Wintergreen, Honey Lemon, Mango, Tabac, Apple, Berry, Spearmint, Cinnamon, Original, Frost and Citrus)
Pouch Longevity: 40-60 minutes
Number of Pouches Per Can: 20
Did you know that Rogue boasts the largest pouches in the US? Their Slim format is almost twice the size of On!’s Mini nicotine pouches, with many customers saying they feel like this gives them a more secure and comfortable fit. Rogue also has a range of nicotine gums, lozenges and tablets that are alternatives to traditional tobacco products but they’re by far most famous for their all-American nicotine pouches. While flavors like Honey Lemon and Apple stand out from other brands, it’s Rogue’s Wintergreen and Spearmint that have again asserted themselves as crowd favorites.
4. VELO
Strengths: 4mg / 7mg
Flavors: 10 (including Wintergreen, Spearmint, Mint, Citrus, Dragon Fruit, Peppermint, Citrus Burst, Cinnamon, Coffee and Black Cherry)
Pouch Longevity: 30-45 minutes
Number of Pouches Per Can: 20
Say hello to VELO if you haven’t already! They’re an innovative brand that has developed some exclusive flavors like Black Cherry and Citrus Burst that you won’t find anywhere else. They’re even a principal partner with the McLaren Formula 1 racing team, offering limited edition commemorative tins with your choice of 3 flavors in 7mg strengths! Looking at their customer order volumes, it’s fun to see that a tried-and-true classic (Wintergreen) can sit alongside a more exotic and unexpected flavor (Dragon Fruit) as their 2 bestselling pouches.
5. FRĒ
Strengths: 9mg / 12mg / 15mg
Flavors: 4 (including Sweet, Lush, Wintergreen and Mint)
Pouch Longevity: 45-60 minutes
Number of Pouches Per Can: 20
If you’re looking for a Strong or Extra Strong nicotine pouch, look no further than FRĒ. They have some of the highest concentrations of nicotine that we currently stock on Northerner, starting at 9mg per pouch. The pouches themselves are firmer than some you might be used to, but the nicotine is fast-acting and long-lasting. With only 4 flavors to choose from, it’s the 12mg varieties of Mint and their unflavored Sweet pouches that stand out as the most popular.
6. Juice Head
Strengths: 6mg / 12mg
Flavors: 5 (including Watermelon Strawberry Mint, Mango Strawberry Mint, Raspberry Lemonade Mint, Peach Pineapple Mint and Blueberry Lemon Mint)
Pouch Longevity: 45-60 minutes
Number of Pouches Per Can: 20
Why choose between fruit and mint when you can have both? That’s Juice Head’s philosophy, who seem to know what American consumers want and have enhanced each of their fresh, fruity pouches with a hint of mint. Their flavor fusions set them apart from other brands with more exotic ingredients and their own Zero Tobacco Nicotine® (ZTN) formulation. While it was a close call between their 5 flavors, Northerner customers seem to think that Watermelon Strawberry Mint and Blueberry Lemon Mint are the top 2 pouches worth trying.
7. Lucy
Strengths: 4mg / 8mg / 12mg
Flavors: 8 (including Mango, Cinnamon, Wintergreen, Mint, Espresso, Apple Ice, Berry Citrus and Apple Cider)
Pouch Longevity: Up to 60 minutes
Number of Pouches Per Can: 15
Lucy pouches are known to be soft and moist, which might come as a shock at first if you’re used to dry or semi-dry pouches. You’ll get used to the texture and consistency though, and may even come to prefer it, as the high moisture content is supposed to release nicotine more quickly. Also in the Lucy range, we have Lucy Breakers that take this hydration a step further – containing a small capsule in each pouch that’s designed to be popped with your tongue for an extra burst of flavor. While certain flavors and strengths are only available in certain formats, our customers believe that Mango and the one-and-only Wintergreen should be top of your list to check out.
8. zone
Strengths: 6mg / 9mg
Flavors: 7 (including Wintergreen, Mint, Tobacco, Dragonfruit, Citrus, Spearmint and Peppermint)
Pouch Longevity: 30-60 minutes
Number of Pouches Per Can: 20
zone is one of the newer nicotine pouch brands to launch in the US and they’re all about “owning your zone” with long-lasting flavor, steady nicotine release and an ultra-soft pouch. Emphasizing mint and fruit in their flavor range, they’re also one of few to offer a completely tobacco-free Tobacco flavor that we know is particularly popular amongst ex-smokers. Unsurprisingly, the top 2 pouches from this brand are also Wintergreen and Spearmint, which seem to dominate the category.
9. Sesh+
Strengths: 4mg / 6mg / 8mg
Flavors: 3 (including Mint, Mango and Wintergreen)
Pouch Longevity: 30-45 minutes
Number of Pouches Per Can: 20
Rounding out our top 10 brands, we have Sesh+ nicotine pouches. Developed in Sweden by a team of former smokers, they’ve declared their aim is to make the transition away from tobacco as enjoyable as possible. Our customers seem to think they’ve succeeded in their mission by focusing on quality over quantity. They do a few flavors very well, with Wintergreen and Mango among their most popular nicotine pouches.
Our Best Nicotine Pouches
We know that strength is one of the biggest considerations when it comes to the pouch you end up picking, so now that you're more familiar with the top products from the top 9 brands, we wanted to compare them based on levels of nicotine intensity.
If you're looking for a Less Intense or Regular experience (2-6mg), Strong (7-10mg) or Extra Strong (+11mg), then these are the top 5 pouches across each category.
Less Intense & Regular
Strong
Extra Strong
Still Can’t Decide?
As more and more adults in the US are introduced to nicotine pouches and start to realize their benefits, we can only expect that the demand will continue to grow, as well as the variety in terms of what’s on offer.
New pouch flavors and innovations come into play all the time and can make it difficult to know what you do and don’t like without actually trying them.
If you’re struggling to pick a pouch after reading through this list, we recommend ordering one of our many Mixpacks to get a taste of multiple flavors at once! It’s certainly better value than buying the cans individually and gives you the power of choice.
