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Published 2021-05-19
Last update 2025-10-08
Snus vs Nicotine Pouches – What’s the Real Difference?
The real difference is that snus contains tobacco and isn’t sold in the UK; nicotine pouches are tobacco-free and legal to buy. Both snus and nicotine pouches come in discreet pouch formats, but their content, legality, and cultural background differ. Below we break down what sets them apart.
Key Points
- Snus contains tobacco; nicotine pouches don’t.
- The sale of snus is banned in the UK.
- Both come in similar formats but differ in ingredients and regulation.
Key Differences at a Glance
Traditional snus and nicotine pouches look similar, the difference is that only one is tobacco-free and legal in the UK. Let’s take a closer look.
|
Feature |
Tobacco Snus |
Nicotine Pouches |
|
Contains Tobacco |
Yes (ground tobacco) |
Tobacco-free, only nicotine |
|
UK Legality |
Illegal since 1992 |
Legal and widely available |
|
Flavours |
Traditionally tobacco or bergamot |
Wide range including mint, fruit, coffee & citrus |
|
Nicotine Strengths |
Varies by brand, often strong |
Varies by brand, we stock up to 20mg/pouch |
|
Popular Brands |
General Snus, Ettan (Swedish brands) |
ZYN, Nordic Spirit, VELO, Siberia |
Don’t get mixed up! In the UK, nicotine pouches are commonly referred to as ‘snus’. This simply means tobacco-free snus, i.e. nicotine pouches. Tobacco snus is deeply rooted in Scandinavian history, and Sweden is one of few countries where you can buy that type of snus today.
What Is Snus?
Snus is a traditional Swedish smokeless tobacco product, typically placed under the upper lip. It has a long cultural history in Scandinavia.
Learn more in our full guide: what is snus.
What Are Nicotine Pouches?
Nicotine pouches are small teabag-like pouches that contain nicotine. They look similar to snus but contain no tobacco. Instead, they typically use plant fibres infused with nicotine, flavourings, and stabilisers. Available in multiple strengths and flavours, they are a tobacco-free alternative.
Read our guide: what are nicotine pouches.
Main Differences Between Snus and Nicotine Pouches
Let’s break it down:
- Tobacco Content: Snus contains tobacco; nicotine pouches are 100% tobacco-free.
- Flavour Profiles: Snus is traditionally earthy, sometimes with bergamot. Nicotine pouches offer mint, fruit, berry, citrus, coffee, liquorice and more.
- Strength & Nicotine Delivery: Snus often delivers higher, steady nicotine levels. Nicotine pouches range from normal (0–6 mg) to extra strong (9.1–20 mg).
- Moisture & Mouthfeel: Snus can feel moist; nicotine pouches are usually drier (“all white”) but this varies per product and brand.
- Teeth Staining: The tobacco in snus may stain teeth; nicotine pouches generally do not, as long as good oral hygiene is maintained.
- Shelf Life: Snus requires refrigeration; nicotine pouches are easier to store.
- Health Perceptions: Snus is tied to cultural use in Sweden; nicotine pouches are marketed as a modern alternative.
More about the side effects of nicotine pouches.
Who Uses Snus vs Nicotine Pouches?
Snus and nicotine pouches are used by many adults globally who seek alternative ways to use nicotine.
Cultural vs Modern Use
Snus is rooted in Swedish tradition, while nicotine pouches are legal for sale in several countries around the world.
Health-Conscious Choice
Many adults choose nicotine pouches for their tobacco-free format.
User Types
Nicotine pouches appeal to adult users, travellers, and adults looking for a discreet, smokeless option.
Is Snus Legal in the UK?
Traditional tobacco snus is banned for sale in the UK and EU (except Sweden). It can only be imported for personal use.
Learn more here: Is Snus Legal in the UK?
Snus vs ZYN – Key Differences
ZYN is often mistaken for snus, but it is not traditional snus; it’s a tobacco-free nicotine pouch.
At a glance:
- ZYN = Nicotine pouches, no tobacco
- Snus = Contains tobacco
- ZYN is legal in the UK; snus is not
Explore our full ZYN range.
Final Verdict – Which One Is Better for You?
Nicotine pouches are for those adults seeking a legal, tobacco-free option in the UK.
Since snus contains tobacco, there can be other side effects that you don’t get with nicotine pouches. Legality aside, these are two products that cater to different strength and flavour preferences, and availability.
Discover our full UK nicotine pouch range.
FAQs
Is snus safer than nicotine pouches?
Both products contain nicotine, which is addictive. Nicotine pouches are tobacco-free, while snus contains tobacco.
Why is snus banned in the UK but nicotine pouches are legal?
Snus has been banned for sale in the UK since 1992 because it contains tobacco and falls under EU-derived legislation that continues to apply under UK law. The ban does not cover Sweden, which has an exemption. Nicotine pouches, however, contain no tobacco and are therefore regulated differently; they can be legally sold in the UK when they meet product safety and labelling standards.
Can you import or use snus in the UK for personal use?
Yes, but only for personal use – resale is not permitted.
Do nicotine pouches stain teeth or cause mouth issues like snus?
Snus may stain teeth due to its tobacco content. Nicotine pouches are generally less likely to cause staining.
