What Are Nicotine Pouches? An Expert Guide (2025)
What Are Nicotine Pouches?
To use a nicotine pouch, you place it between your upper lip and gum. The pouch gradually releases nicotine, which is absorbed through the gum tissue. This smokeless and discreet delivery method makes them convenient and suitable for various settings.
The History of Nicotine Pouches: Where Do Nicotine Pouches Come From?
Swedish snus company Swedish Match started the development of a new, innovative nicotine product completely free from tobacco, still providing a good nicotine release.
The first product on the market was Swedish Match's ZYN - a completely white and tobacco-free nicotine pouch, released in 2018.
Since then, the segment has grown rapidly and the demand for nicotine pouches has increased immensely. Not only in the United States, but across the globe. A lot of the leading snus manufacturers have started producing nicotine pouches and many new brands have entered the market.
Early Roots: The Rise of Snus
In the 1800s, snus—a moist smokeless tobacco product—gained popularity in Sweden and Norway as an alternative to smoking. This product, placed under the lip for nicotine absorption, played a significant role in reducing smoking rates in the region. Its success laid the foundation for the development of smokeless nicotine alternatives.Regulations Drive Innovation
In 1992, the European Union banned oral tobacco products, including snus, across member states due to health concerns. However, Sweden was granted an exemption upon joining the EU in 1995, as snus was deeply rooted in Swedish culture. This regulatory environment pushed manufacturers to create tobacco-free alternatives that complied with EU rules, setting the stage for nicotine pouches.The Birth of Nicotine Pouches
By the early 2000s, Swedish manufacturers began experimenting with tobacco-free versions of snus. They replaced tobacco with purified nicotine, creating a discreet and non-tobacco product that adhered to EU regulations. This innovation marked the birth of modern nicotine pouches.Commercial Launch and Expansion
- 2014: The first commercially available nicotine pouches, including brands like ZYN and VELO, were introduced in Sweden. These products quickly gained attention for their tobacco-free and smoke-free qualities.
- 2016: Acceptance of nicotine pouches spread across Scandinavia and Europe as more consumers recognised them as a convenient and modern nicotine option.
- 2018–2021: The UK saw significant growth in nicotine pouch use, driven by brands like Nordic Spirit and VELO entering the market. Retailers began stocking a wide variety of flavours and strengths, making the products easily accessible to adult users.
Mainstream Recognition
By 2024, nicotine pouches were firmly established as a legal, tobacco-free way for adults to enjoy nicotine in the UK. Today, they are recognised as a key part of harm reduction strategies, offering an alternative to traditional tobacco products.How Do Nicotine Pouches Work?
Nicotine pouches are designed to provide a simple and fuss-free experience. Here’s how nicotine pouches work:
- 1. Select Your Pouch: Choose a pouch based on your preferred flavour, nicotine strength, and size.
- 2. Place It Under Your Lip: Position the pouch between your gum and upper lip. It will stay in place without sticking or causing discomfort.
- 3. Enjoy the Release: The pouch steadily releases nicotine over 20 to 60 minutes. You may notice a subtle tingling sensation initially, which is normal. However, if you feel prolonged tingling, take out the pouch and consider consulting with a healthcare professional.
- 4. Dispose of the Pouch: Once finished, remove the pouch and throw it in a bin.
Since there’s no smoke or vapour, nicotine pouches can be used in places where smoking or vaping are not allowed, such as workplaces, public transport, or indoor settings.
When it comes to the science of how nicotine pouches work while you have it parked, the process starts as the pouch comes into contact with your gum. The pouch is made from a breathable material that allows the ingredients inside—primarily nicotine, flavourings, and moisture agents—to gradually release over time. As the nicotine is absorbed through the mucous membranes in your gum, it enters your bloodstream, providing the desired effect. The pH adjusters in the pouch play a crucial role here, creating an optimal environment for efficient absorption. Meanwhile, the fibres and moisture within the pouch ensure a steady and consistent release, so the experience remains smooth throughout. Unlike smoking or vaping, the nicotine delivery is slow and controlled, giving users a sustained experience without peaks or drops. This design makes nicotine pouches both convenient and efficient for those seeking a discreet way to enjoy nicotine.
What Are Nicotine Pouches Made Of?
Nicotine pouches are smokeless, tobacco-free products designed to deliver nicotine through the lining of the mouth. While formulations can vary among brands, the primary ingredients typically include:
- Nicotine: The active ingredient in nicotine pouches, nicotine is either extracted from tobacco plants or synthesized. In the UK, these pouches commonly offer nicotine strengths ranging from 2 mg to 20 mg per pouch, catering to all nicotine strength preferences.
- Plant-Based Fibres: The structure of nicotine pouches is often composed of plant-based fibres, primarily derived from wood pulp or cellulose. These materials are crucial for the pouch's durability and moisture retention, allowing for a consistent nicotine release during use. The use of plant-based materials also appeals to environmentally conscious consumers.
- Flavourings: To enhance user enjoyment, nicotine pouches incorporate a variety of flavourings, including popular choices such as mint, berry, and citrus. The flavourings not only improve the overall taste but also help mask the inherent bitterness of nicotine, making the product more palatable.
- Sweeteners: Sweeteners are often added to improve the taste of nicotine pouches. Both natural (like stevia) and artificial sweeteners may be used, depending on the brand. This aspect is particularly important in attracting users who prefer a sweeter flavour profile.
- pH Adjusters: To optimise nicotine absorption, pH adjusters like sodium carbonate or magnesium hydroxide are included. Maintaining an appropriate pH level enhances the bioavailability of nicotine, ensuring a more satisfying user experience.
- Moisture Retention Agents: Some nicotine pouches may also include ingredients that help retain moisture, which is essential for delivering nicotine consistently over the duration of use.
- Other Ingredients: Depending on the specific formulation, other components such as stabilisers, preservatives, and even colourings might be included. These ingredients can enhance the pouch's shelf life and maintain its integrity.
Brand-Specific Ingredients
- ZYN: In addition to the standard ingredients, ZYN pouches include food-grade additives, fillers, a stabilizer (hydroxypropyl cellulose), pH adjusters, noncaloric sweeteners, and flavourings.
- Nordic Spirit: These pouches contain nicotine extracted from high-grade tobacco plants, combined with plant-based fibres, flavouring, and gum base.
- White Fox: White Fox pouches use natural essential oils, such as spearmint essential oil, to give their pouches flavour.
It's important to note that while nicotine pouches are marketed as a less harmful alternative to smoking, they still contain nicotine, which is an addictive substance. Users should be aware of the potential risks associated with nicotine consumption.
Types of Nicotine Pouches
Sizes of Nicotine Pouches
Nicotine pouches are generally available in three primary sizes:
- Mini Pouches
- Popularity: Gaining traction among new nicotine pouch users and those seeking discretion.
- Key Features: These compact, unobtrusive pouches contain less nicotine. The flavour range is pretty basic compared to slim pouches, but there are typically mint and fruit flavoured mini pouches.
- Best For: Users who prefer a less noticeable pouch when parked and prefer lower nicotine strength pouches.
- Popularity: Gaining traction among new nicotine pouch users and those seeking discretion.
- Slim Pouches
- Popularity: Favoured by around 62% of UK users, striking a balance between discretion and satisfaction.
- Key Features: A middle ground in size, these pouches offer a regular range of strengths and many different flavour options. They are made to still be discreet, but available in stronger nicotine strength options.
- Best For: Individuals who want a smaller pouch but stronger nicotine options and more flavours.
- Popularity: Favoured by around 62% of UK users, striking a balance between discretion and satisfaction.
- Regular (Large) Pouches
- Popularity: Often chosen by more experienced users who don’t mind the larger pouch size.
- Key Features: Larger in size, these pouches typically come in stronger nicotine strengths but less flavours.
- Best For: Users who want a larger pouch area when parked between the lip and gum, but do not mind having less flavour options to choose from.
- Popularity: Often chosen by more experienced users who don’t mind the larger pouch size.
Moisture Content in Nicotine Pouches
The moisture level in nicotine pouches plays a significant role in the release of nicotine and flavour, affecting the overall user experience. These pouches can be divided into two categories based on their moisture content:
- High Moisture Pouches
- Popularity: Preferred by those looking for a faster nicotine release and more intense flavour.
- Key Features: The higher moisture content allows for a more potent experience, often delivering the nicotine faster, and a release feeling that lasts longer.
- Popularity: Preferred by those looking for a faster nicotine release and more intense flavour.
- Low Moisture Pouches
- Popularity: Gaining popularity among users who prefer a more gradual nicotine release.
- Key Features: These pouches provide a slower, more controlled release of nicotine.
- Popularity: Gaining popularity among users who prefer a more gradual nicotine release.
Nicotine pouches come in a wide range of options in both size and moisture content to cater to the diverse preferences of users. Whether you prefer a mini pouch, a slim pouch, or a larger pouch size, there are plenty of options available. Additionally, looking at the moisture content can give insight into how the nicotine release will be and how the pouch will feel.
Popular Flavours of Nicotine Pouches
One of the major appeals of nicotine pouches is the range of flavours available, catering to a variety of tastes:
- - Mint: A classic flavour that provides a cool feeling with the mint flavour.
- - Berry: Sweet and fruity, perfect for those who like a sweeter flavour option.
- - Citrus: Tangy yet still slightly sweet, popular with pouch users who like a slightly sweet flavour but with more flavour elements.
- - Coffee: A rich and aromatic flavour, popular with coffee lovers.
Top Brands in the UK
While there are hundreds of nicotine pouch brands online, here are the top 3 brands with Northerner customers and why they are popular:1. ZYN
Known for its extensive flavour range and quality.2. VELO
Offers sleek designs and consistent performance.3. Nordic Spirit
Combines Scandinavian heritage with modern innovation.Who Are Nicotine Pouches For?
Nicotine pouches are intended for adults who already use nicotine and are seeking a convenient and tobacco-free option. They are particularly popular among:
- - Busy Professionals: Pouches are discreet and easy to use in workplaces or during commutes.
- - Social Users: The smokeless design means they can be used in social settings without affecting others.
- - Variety Seekers: With multiple flavours and strengths, nicotine pouches cater to a wide range of preferences.
How to Choose the Right Nicotine Pouch
Selecting the right nicotine pouch depends on your preferences and experience level. Here are some tips:
- Start with the Right Strength: Nicotine users that are new to pouches should start with lower strengths, such as 2–4 mg, while more experienced users might opt for 8–12 mg.
- Explore Flavours: Try different flavours to find one you enjoy. Many brands offer variety packs for first-time users.
- Pick the Right Size: Mini and slim pouches are great for discretion, while regular pouches offer a stronger experience.
- Stick to Trusted Brands: Choose reputable names like ZYN, VELO, or Nordic Spirit for quality assurance.
Benefits of Nicotine Pouches
Nicotine pouches have several benefits that make them an appealing choice:
- Tobacco-Free: They contain no tobacco leaf or stem material.
- Discreet: They are smokeless, odourless, and small enough to use subtly.
- Convenient: Portable and easy to use anywhere.
- Customisable: Available in a variety of flavours, strengths, and sizes to suit your preferences.
Current Use of Nicotine Pouches Around the World
Where to Buy Nicotine Pouches in the UK
Final Expert Nicotine Pouch Tips
If you’re new to nicotine pouches, here are some tips from our inhouse experts at Northerner on how to use nicotine pouches:
- Start Low: If you are not sure which strength is right for you, it is best to start with a less intense nicotine strength and go up rather than the other way around! Also make sure to monitor your usage habits to avoid overusing nicotine pouches.
- Don’t Chew: Unlike chewing gum, nicotine pouches work best when placed under your lip. If you chew the pouch, there is a risk it will break which is not good for you.
- Experiment with Flavours: Try a variety of flavours to find your favourite. There are hundreds of different brands and flavours to choose from, so try different ones until you find the right one for you.
- Dispose Responsibly: Always throw used pouches into a bin or in the catch lid of the can (a little compartment added to store used pouches that is typically in the lid of the can).