On! vs ZYN

When stuck choosing between On! and ZYN (two of the bestselling nicotine pouch brands on our site), it may help to go through a side-by-side comparison or checklist of their specific attributes.

Use this guide to see how they stack up against each other based on what’s most important to you – whether that’s available strengths and flavors, the type of nicotine used or the number of pouches in each can, we’ve gathered all the relevant info here.  

Let’s take a high-level look at the main similarities and differences between On! and ZYN: 

On! features slightly fewer flavors than ZYN, but keep in mind that 2 of these 10 ZYNs are unflavored (Chill and Smooth) compared to 1 out of 7 On! (Original).

Otherwise, these 2 brands have 4 flavors in common: Wintergreen, Citrus, Cinnamon and Coffee. It’s up to you to decide which brand does which flavor better.

You’ll notice that On! offers a classic Mint, while there’s more nuance to ZYN’s mint range with 5 varieties available: Wintergreen, Cool Mint, Peppermint, Spearmint and Menthol. What On! lacks in mint, however, it makes up for in fruit with the popular addition of Berry.   

On! and ZYN are very similar in terms of how they’re made. Both pouches are Mini and contain nicotine bitartrate dihydrate (or tobacco leaf-free nicotine salt), fillers like microcrystalline cellulose, maltitol and gum arabic, as well as stabilizers, sodium carbonate and sugar-free flavorings like ace K.  

In terms of nicotine strength, On! has greater variation with a Less Intense (2mg), Regular (4mg) and Strong (8mg) pouch. ZYN has slightly less nicotine in each pouch and slightly less choice with their Regular (3mg) and Strong (6mg) offering.  

Price will always depend on supply and demand, the size of your order and if there are any seasonal campaigns running. Generally speaking though, On! nicotine pouches are cheaper than ZYN and represent better value with more pouches per can (20 in total). ZYN is the market leader in the US and, therefore, a slightly pricier option although still a regular fixture in Northerner promotions.  

Whether you prefer ZYN or On! will depend on a number of variables – like, if price is your main concern or if you’re looking for a specific strength/flavor combination, etc. Here we’ve summarized our key findings to help you choose between the two at checkout:  

Flavor:

• Wintergreen, Citrus, Cinnamon and Coffee are available across both brands and will be a matter of personal preference.  
• On! offers an extra Berry flavor that may appeal to fans of fruity nicotine.
• ZYN offers more variety for mint lovers (5 x as many options as On!) or anyone looking for an unflavored nicotine pouch (double On!’s unflavored assortment).

Strength:

• On! is best if you want slightly more or less nicotine in each pouch than a ZYN. Choose between 2mg, 4mg or 8mg compared to 3mg and 6mg.

Price:

• ZYN is the market leader in the US and currently more expensive than On! but still regularly sold at promotional prices here on Northerner.
• You could say On! represents better value, since not only are they cheaper than ZYN but each can also contains 5 extra pouches (20 in total). 

Format/Other:

• Both On! and ZYN specialize in Mini tobacco-leaf free pouches that are considered dry and therefore produce less drip.
• The most visible difference between them is the fact that ZYN comes in a typical round can (with the added bonus of a childproof lid) while On! has a distinctive rectangular tin, that is equally pocket-friendly but opened from the base.